Federica Perego
Titoli dell'autore
The Netflix Phenomenon: How New Providers are reinventing Television Promotion. A Genre Perspective
digital
Anno:
2015
Netflix and all the similar digital-television providers, such as Amazon and Hulu, represent a new era in serial television, not only for their new production style, unconventional plots, or peculiar distribution technique but also and especially for their new method of promotion. Indeed, their new releasing strategy has turned the traditional use of advertising upside down, basing it mainly on the Internet and social media.
€ 6,00
Sommario »
Consulta l'archivio
Articoli Online First
“Scusi, chi ha fatto palo?”
Continuità e disruption del calcio su internet in Italia: dalle iptv ‘pirata’ a dazn
Towards the Platformization of (Social) Media Memory: Articulating Archive, Assemblage, and Ephemerality
Towards the Platformization of (Social) Media Memory: Articulating Archive, Assemblage, and Ephemerality
Articoli Open Access
Introduction
Reaching the Youngest Audience on the Danish Broadcaster DR’s Minisjang Platform
The Social and Emotional Use of Snapchat among Young Women in Lebanon
Reaching the Youngest Audience on the Danish Broadcaster DR’s Minisjang Platform
The Social and Emotional Use of Snapchat among Young Women in Lebanon
Ultimi 3 numeri
COMUNICAZIONI SOCIALI - 2023 - 3. The Children are Watching us
Exploring Audiovisual Content for Children
COMUNICAZIONI SOCIALI - 2023 - 2. Internet Research Ethics in the Platform Society: Theoretical Reflections, Research Experiences, and Open Questions
COMUNICAZIONI SOCIALI - 2023 - 1. Gender and Labour in the Italian Audiovisual Industries. Critical Research Approaches and Methods
COMUNICAZIONI SOCIALI - 2023 - 2. Internet Research Ethics in the Platform Society: Theoretical Reflections, Research Experiences, and Open Questions
COMUNICAZIONI SOCIALI - 2023 - 1. Gender and Labour in the Italian Audiovisual Industries. Critical Research Approaches and Methods
Annate disponibili online
202320222021202020192018201720162015201420132012201120102009200820072006200520042003200220012000199919981997199619951994199319921991199019891988198719861985198419831982198119801979197819771976197519741973