The sports in its ‘media’ dimension has only recently found a recognized significance inside social sciences, above all in the studies with relation to the dynamics between sense-building apparatus and some cultural products rooted in our contemporary society. The author, through a multidisciplinary approach, points out the main areas of study that have as their main object the sports media, and outlines an organized corpus which can be identified in media sport studies. A variegate and complex scenery emerges from this approach, leading to reflection on the necessity to observe sports as a product lying in the centre of a relation between society and the media system.