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Piermarco Aroldi

Piermarco Aroldi
autore
Vita e Pensiero
Piermarco Aroldi è professore Associato presso la Facoltà di Scienze della Formazione di Milano e Piacenza, dove insegna "Sociologia dei processi culturali e comunicativi", "Media e culture dell'infanzia" e "Teorie e tecniche dei nuovi media".
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Libri dell’autore

Il ruolo degli spettatori: forme e significati sociali del consumo della televisione digitale terrestre digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2008 - 1. Incipit digitale. L'avvio della televisione digitale terrestre in Italia tra discorsi, prodotti e consumi
Anno: 2008
The coming of the digital terrestrial television in Italy was accompanied by a thick network of social issues that in various ways have built and promoted it as a technology endowed with innovative characteristics, able to transform the experience of television and to satisfy specific needs for interaction and participation. In this launching and promotional phase of the service and of the necessary devices to access it, which also had economic characteristics, the attention obviously concentrated more on the production and offer side than on that of consumption; the audience was taken into account from a potential point of view. The essay faces an analysis of the television audience which is busy in domesticating the digital terrestrial platform facing the horizon of consumption, not only through the simple act of purchasing, the simple usage or the interpretation of its meaning, but collocating it in a circular process with a number of phases including both the pre-determination of consumption on the production side and its integration in the consumer’s everyday life. The essay exposes an explorative, ethnographic and multi-situated research which has extended the observation to a variety of contexts, supporting negotiation in the family group (through interviews to 31 persons in 12 domestic units) or in other contexts in which the decision to adopt or not Dtt is taken: from one side the sales points, from the other the condominium meetings. The essay, therefore, analyzes the appropriation forms of Dtt between 2005 and 2006, highlighting the conceptualization of the medium in the imaginary phase, the modalities of appropriation, the incorporation practices and levels. It can be therefore noticed how Dtt is ‘domesticated’ in the form of integration to the traditional television, collocating it inside the evolution line of the television medium and excluding, in this phase, the reference to the wider field of ICTs.
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Introduzione - Introduction
Gratis
digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2008 - 3. Il dito e la luna. Rappresentazioni mediali e costruzione sociale della realtà
Anno: 2008
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Sicurezza alimentare e comunicazione del rischio: il caso Aviaria digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2008 - 3. Il dito e la luna. Rappresentazioni mediali e costruzione sociale della realtà
Anno: 2008
The contemporary society is countersigned by a progressive substitution of the concept of fear by that of risk, which contemplates the rational possibility of control on the dangerousness of a given phenomenon by the individual and the system. The article starts from the terminological and conceptual distinction between risk and danger, and indicates then two types of communication: the communication of crisis and the communication of the risk. On this last one strongly weighs the communicative intervention of the media. The probability of risk varies as the system ability to know how to react to the emergency situations varies, and not simply with the possibility in itself that the event happens: according to this approach it is therefore necessary to elaborate tools to prevent and check the risks, through the management of the system efficiency, regularizing the information flows among the subjects composing the communicative chain of risk and emergency: institutions, media and citizens. The analysis of a particular case (the diffusion of H5N1 virus – generally known as being responsible for the «avian influence» – in the period included between August 2005 and March 2006, in the informative coverage operated by the «Corriere della Sera» and by the Tg1) allows identifying some problems of risk communication by the Institutions and to verify their consequences in food consumption in Italy. It emerges that the media discourses are very powerful in creating awareness of the danger, but they are contradictory in creating a correct perception of the risk; secondly, the media discourses seem to be weak in driving the consumers’ behaviour: the population manifests a certain distrust towards the evaluation of the risk operated by «expert systems», deciding alone the purchasing behaviour to be adopted. The last part of the article describes a best practice: the planning and realization of a food safety manual edited by an Italian Ministry, starting from the awareness acquired during the avian emergency.
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Discorsi di famiglia. Il detto e il non detto della famiglia nei discorsi sociali e nei media digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2008 - 3. Il dito e la luna. Rappresentazioni mediali e costruzione sociale della realtà
Anno: 2008
The article starts from the consideration of how the basic and structural role that the family represents in the human experience and in the social fabric exposes it to be the object of consideration of cultural agencies and collective subjects which often represent it according to, partial, when not distorted logics. So the cohabitation of a plurality of discourses about the family, publicly pronounced from different social subjects are able to produce as many images and collective representations of the family. The focusing of this contribution concerns some typologies of social subjects responsible of the media discourses on the family, the ways in which they conceive the family experience and its priorities today, how much they are aware of this subjective perception, what they think it is the common feeling about the family reality, and how this awareness today – together with the with those more strictly professional related to the markets, the languages and the public which they address – enter the process of construction of their discourses, and therefore in the media imagination depending on them. The article examines the aware and unaware conditioning which drive the process of mediation operated by those professional categories of mediators and cultural operators on which depends the production of a real social representation of the family experience: journalists of the printed paper, on one side, fiction scriptwriters and producers advertising creative people, on the other. Every type of family representation produced is investigated; the rules and the inside limitations to the discursive genre and the specific productive system; the awareness level of the operators with respect to such norms and, consequently, the perception of the limitations and inadequacies with respect to the representative, creative, and axiological demands, of the operators themselves A plurality of images of families emerges on one side anchored to the common sense, but showing on the other the plurality of meanings and the changes to which the family is submitted in the present society. Therefore, the strategies of the discursive production on family, according to the considered sector, stir along the axle that almost goes from the adherence almost ‘naturalistic’ to the complexity of the family reality to its fictional transfiguration.
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Note su un discorso abitabile: la comunicazione esterna digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2006 - 3. Spazi sensibili. Pubblicità, comunicazione e ambiente urbano
Anno: 2006
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Il tempo condiviso. Per una breve storia degli studi sulla temporalità televisiva in Italia digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2003 - 1. Attraversamenti. Spazialità e temporalità nei media contemporanei
Anno: 2003
Research on the media in Italy has been focusing since the 1960s on the temporal dimension of television as a crucial element of analysis, stating from the pioneering studies by Umberto Eco and Gianfranco Bettetini on live broadcasts. From that time on this object, between semiotics and sociology, has been investigated through many aspects. In particular, the organisation of the program offer in the shape of the broadcasting schedule, especially in the neotelevision context, has been studied as a condition for a relationship of trust with the spectator, as a self-promotion strategy, or even as an overall discourse created by the broadcaster. In particular, the relation between temporal organisation of the broadcasting schedule and the social structuring of individual and family time has shed light on the mimetic and regulatory nature of television temporality. In addition, the ethnographic turning point has heightened the attention on the way television constitutes an environmental resource through which part of the domestic and family consumption of TV is shaped. As well as fulfilling the function of an interface between the organisation of offer and consumption, the time of television also stands in a relation to long seriality and to the establishment of a veritable flow of programming. Yet, with reference to the fragment, it also bears a relation to micro-texts that contribute to giving shape and body to the broadcasting schedule macrotext. In this sense, it can represent a metaphor of the cultural and social forms of our present time.
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COMUNICAZIONI SOCIALI - 2008 - 3. Il dito e la luna. Rappresentazioni mediali e costruzione sociale della realtà digital
formato: Fascicolo digitale
Anno: 2008
Numero tre del 2008 della rivista "Comunicazioni Sociali"
COMUNICAZIONI SOCIALI - 2006 - 3. Spazi sensibili. Pubblicità, comunicazione e ambiente urbano digital
formato: Fascicolo digitale
Anno: 2006
Numero tre del 2006 della rivista "Comunicazioni Sociali"
COMUNICAZIONI SOCIALI - 2003 - 1. Attraversamenti. Spazialità e temporalità nei media contemporanei digital
formato: Fascicolo digitale
Anno: 2003
Numero uno del 2003 della rivista "Comunicazioni Sociali"
 

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