Crossing Borders: The Circulation and Reception of Non-National
European Films in Italy
| COMUNICAZIONI SOCIALI - 2018 - 3. The international circulation of european cinema in the digital age
This article seeks to explain why some non-national European (NNE) films – i.e. films produced in one European country but released in another (e.g. a French film released in Italy) – are more successful at the Italian box office than others. Drawing on theories about the transnational circulation and reception of films and other media products, along with a range of qualitative and quantitative methods and sources, I compare the cultural and industrial characteristics of ‘successful’ NNE films (i.e. films that achieved 200,000 cinema admissions or more in Italy) with ‘unsuccessful’ NNE films released in the period 2005-15...