Libri di Massimo Scaglioni - libri Comunicazioni Sociali Vita e Pensiero

Massimo Scaglioni

Massimo Scaglioni
autore
Vita e Pensiero
Massimo Scaglioni insegna Storia dei media ed Economia e marketing dei media alla Facoltà di Scienze linguistiche e letterature straniere dell’Università Cattolica del Sacro Cuore. È responsabile del Ce.R.T.A. (Centro di Ricerca sulla Televisione e gli Audiovisivi) e direttore del Master “Fare TV. Gestione, Sviluppo, Comunicazione”. Ha pubblicato numerose monografie e articoli sulla storia del broadcasting. È membro dell’editorial board delle riviste "View. Journal of European Television History and Culture", Comunicazioni Sociali, "Bianco e Nero", “Series”. È stato visiting professor presso Carleton University, Ottawa (Canada). Collabora con il Corriere della Sera. È attualmente principal investigator di un progetto di ricerca di interesse nazionale (Prin) sulla circolazione internazionale del cinema italiano.

Su VP Plus, il quindicinale online della rivista Vita e Pensiero, ha pubblicato gli articoli Aspettando gli Oscar 2020Sanremo decostruito (da Sanremo), Nuovo Cinema Netflix, La religione (e l'Italia) come "brand".
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Libri dell'autore

Introduction: The International Circulation of European Cinema in the Digital Era digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2018 - 3. The international circulation of european cinema in the digital age | Open Access
Anno: 2018
Scarica
From Distribution to Circulation Studies: Mapping Italian Films Abroad digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2018 - 3. The international circulation of european cinema in the digital age
Anno: 2018
This article begins with the observation that, in the era of media convergence and abundance, the consumption of audio-visual media occurs in such a fragmentary and ‘informal’ way that to speak simply of ‘distribution’ is no longer sufficient. Though it remains relevant – as demonstrated by the continued centrality of the box office – this term implies a vertical, closed economic process which overshadows other viewing processes (institutional and non-)...
€ 6,00
Fashion-Branded Entertainment. How Italian Fashion Brands Utilize Audiovisual Media to Tell Stories and Entertain Audiences digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2017 - 1. FASHIONATING IMAGES Audiovisual Media Studies Meet Fashion
Anno: 2017
During the last decade, the convergence between advertising and the entertainment industry gave birth to new languages that sought to convey brand values in a more effective way. Alongside traditional advertising formats, such as TV commercials and product placement, a new and more refined form of communication has emerged, which is pointed towards storytelling and entertainment: ‘branded entertainment’. Within this context, the fashion industry is a particularly interesting area of study...
€ 6,00
One Story, Two Media. Strategies and Intended Audiences in Italian Productions for Cinema and Television digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2016 - 3. ITALIAN QUALITY CINEMA Institutions, Taste, Cultural Legitimation
Anno: 2016
In the long history of the enduring connection between Italian cinema and national television, recent years have brought several new developments. Due to the economic crisis, and hence a quest for creative and production methods to achieve greater return at lower cost, the ‘border’ between film and TV has become the arena for several textual and productive experiments, with varying degrees of success, contributing to the foundations of a new model...
€ 6,00
Television across the Borders: The Distribution of US Series on Italian-Speaking Swiss TV and the Role of Public Service Broadcasting digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2016 - 1. Snapshot Culture. The Photographic Experience in the Post-Medium Age
Anno: 2016
One of the Swiss television arena’s most interesting characteristics is undoubtedly its linguistic, cultural and territorial make-up, due to its division into three macroregions: the German-, French- and Italian-speaking zones. Two significant phenomena coexist in each region. One is the cultural and linguistic proximity of foreign radio and television systems, whose channels are widely consumed within the Confederation, too; that applies both to public service networks (such as ARD, ZDF, RAI or France Télévision) and to their commercial counterparts (like RTL, VOX, the Mediaset channels, La7 and TF1)...
€ 6,00
Introduction. TV Genres in the Age of Abundance: Textual Complexity, Technological Change, Audience Practices digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2015 - 2. Tv Genres in the Age of Abundance | Open Access
Anno: 2015
For students and scholars in communication and media studies, the word “genre” is a great conversation starter.
Scarica
Television as a project. The relation between public service broadcasting and Italian historical cultures (1954-1994) digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2015 - 1. Sixty years of Italian TV | Open Access
Anno: 2015
In his recent book, Jerome Bourdon has clearly showed that the ideal type of the “public service” is underlain by different conceptions, perspectives and visions...
Scarica
Berlusconi’s television, before and after. The 1980s, innovation and conservation digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2013 - 1. Moving at different speeds. The commercialization of television systems in Europe and its consequences
Anno: 2013
SUMMARY During the Eighties, commercial television has been a driver of deep innovation into the Italian media system, mainly thanks to the complex figure of media entrepreneur (and then tycoon) Silvio Berlusconi. However, a closer analysis show how, after a short “rupture phase” necessary to enter a new market and conquer the TV audience, with originality and a strong conflict with PSB, often the new Fininvest commercial channels started to more easily adapt to their competition’s common routines, thus becoming a conservative force using its new power to reinforce the system’s stability. The essay shows, following the case histories of commercial TV news, scheduling and financing, how this dynamics of innovation and conservation have been carefully implemented and defended since the beginning of Silvio Berlusconi’s media activity. RIASSUNTO Negli anni Ottanta, la tv commerciale è stata un elemento di profonda innovazione nel sistema dei media italiano, principalmente grazie alla complessa figura dell’imprenditore (e poi media tycoon) Silvio Berlusconi. Una più attenta analisi, però, mostra come, dopo una breve fase “di rottura” necessaria a entrare in un nuovo mercato e a conquistare l’audience televisiva, con elementi di originalità e un forte conflitto con il servizio pubblico, spesso i nuovi canali commerciali Fininvest cominciarono ad adattarsi in modo più piano alle routine più comuni dei loro competitor, diventando una forza conservatrice che usa il suo nuovo potere per rafforzare la stabilità del sistema. Il saggio mostra, seguendo i casi di studio dell’informazione televisiva commerciale, della programmazione e delle forme di finanziamento, come questa dinamica di innovazione e conservazione è stata attentamente perseguita e difesa fin dalle prime battute delle attività di Silvio Berlusconi.
€ 6,00
Fuori/Schermi. Tv extradomestica, mobilità, convergenza
Gratis
digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2009 - CSonline 1. Città comunicanti. Media e metropoli nello scenario contemporaneo | Open Access
Anno: 2009
Un maxi schermo al plasma installato in una qualsiasi stazione balneare nostrana è il punto di partenza di una riflessione sulla relazione tra televisione e spettatore al tempo della mobilità e della versatilità a cui la convergenza dei media l’ha destinata
Scarica
Media/Città digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2009 - CSonline 1. Città comunicanti. Media e metropoli nello scenario contemporaneo | Open Access
Anno: 2009
Media e città: una relazione che, oggi più che mai, si carica d’interesse..
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INTRODUZIONE. Mondi possibili e oggetti seriali
Gratis
digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2009 - 1. Arredo di serie. I mondi possibili della serialità televisiva americana
Anno: 2009
Scarica
Variazioni di mondo. Esercizi di stile seriale nel telefilm contemporaneo digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2009 - 1. Arredo di serie. I mondi possibili della serialità televisiva americana
Anno: 2009
The link between standardization and variation is that of the fundamental functioning mechanisms of serials. Analyzing the historical development of American TV series, we can notice how it finds a codified and steady balance in the forms of series (drama, and comedy) and of serial (soap opera and prime-time soap). This concretely results in the building of a recurrent world, immediately recognizable, characterized by representative and narrative constants. The advent of new text forms, such as the serialized series, linked to the second golden age, and become a mainstream in the last decade, brings forth the use of variation as a tool for a deeper and very close communication relation between implicit author and model spectator. The essay hypotheses that the most frequent form of variation in contemporary American serial TV could be defined «world variation »: a highly reflexive style exercise, made on the momentarily transformation of the diegetic universe of the series. The essay hypotheses therefore a first attempt of «world variation» typology, starting from some special episodes from contemporary series: Buffy, Lost, The Simpsons, Scrubs, indicating some more research paths in the text analysis, but also in the study of production (the emerging figure of the author-creator as origin/ source of the «world variation») and consumption (the fandom audience as privileged addressee of the style exercises linked to the variations).
€ 6,00
Mitologie digitali: la Dtt nei discorsi mediali digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2008 - 1. Incipit digitale. L'avvio della televisione digitale terrestre in Italia tra discorsi, prodotti e consumi
Anno: 2008
The essay sums up the analysis of the media discourses which accompanied the first and aggressive launching phase of Dtt between january 2005 and december 2006. It underlines the limits of the promotional operation of this new platform. After an introduction describing the theoretic background and the coordinated methodologies inspiring the research, the essay reasons out on the main facts come out from the study of media discourses on the event of the digital terrestrial television. A cross-reading of the monitoring results carried out on press, websites and television (results described in details in the following essays of this section) denounces the extreme weakness of the operation trying to foster a technological imagination. In particular a discontinuity in communication can be noticed, alternating moments of silence, phases in which Dtt asserts itself as a main theme in the media agenda, and the heterogeneity of Dtt images offered by the media, opposing enthusiast representations to crushes without appeal. A fragmentation (temporal and symbolic) which mirrors some basic logics existing within the television system (launching of a new pay service through Dtt platforms) or which is motivated by reasons of political nature (the strife between opposed political sides within the Government), though not answering the need for information of the users.
€ 6,00
COMUNICAZIONI SOCIALI - 2015 - 2. Tv Genres in the Age of Abundance. Textual Complexity, Technological Change, Audience Practices digital
formato: Fascicolo digitale
Anno: 2015
Secondo fascicolo del 2015 della rivista "Comunicazioni Sociali"
COMUNICAZIONI SOCIALI - 2013 - 1. Moving at different speeds. The commercialization of television systems in Europe and its consequences digital
formato: Fascicolo digitale
Anno: 2013
Numero uno del 2013 della rivista "Comunicazioni Sociali"
The construction of Italian TV audience (1953-1955) digital
formato: Articolo
Anno: 2010
During the first year of regular scheduling, 1954, RAI1 launched an advertisement campaign aimed at increasing the purchase of TV licences. RAI aired a short clip which clearly outlined some of the main issues involved in the construction of a specific audience in the early stage of Italian television...
Gratis
COMUNICAZIONI SOCIALI - 2009 - 1. Arredo di serie. I mondi possibili della serialità televisiva americana digital
formato: Fascicolo digitale
Anno: 2009
Numero uno del 2009 della rivista "Comunicazioni Sociali"
 

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Anno: 2021 - n. 2

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