The article is about SIBI The Playroom, an installation by the Pauli Accola Collective presented in...

Warco is a video game developed by Defiant Development in collaboration with director Robert Connolly and photojournalist Tony Maniaty. Even as a yet unrealized project, the game constitutes an interesting case study, giving new perspectives on the very way the ludic, interactive dimension of video game is conceived. Instead of killing the usual amount of enemies, the player is asked to assume the identity of Jesse Demarco, a female photojournalist working at a fictional war front in the Middle East. The concept itself is very innovative: the game’s mission is to make a video and photo report and send it to the broadcasting station. Photography, then, is not just an instrument available to the player, but the only means for the completion of the game. Warco offers a rare opportunity to think about the task of the photojournalist, showing how it can be accomplished, even if just virtually, by whomever might play the part.

Dance is one of the performing arts that has been promoted the transformation of artistic research. In spite of its ritual origin, dance must be seen as an art form within the scope of the twentieth-century spectacle, as a part of leisure time and entertainment, to deal with the market and the public, as well. And it is the viewer’s gaze to come into play in analyzing communicative spectacular event. In fact, far from being the target of the proposed expression, the viewer is the actualizer of the potential meaning of the scenic event, increasingly stressed by abstract forms, less didactic, not subject to linear fruition, from cognitive and emotional challenges which must be more generally considered within contemporary art. On this basis the theater spectators were the subjects of an exploratory research on contemporary dance sponsored by the c_a_p Collective committed to the promotion of contemporary dance in the territory of the province of Rimini. The article aims to focus on the findings of the open request of the questionnaire asking for their point of view on dance both as an art form and a cultural product. The answers allow to identify a typology of attitudes towards dance ranging from the definition of it as an artistic form to the idea of it as a particular area of the relationship between the supply of live performance, the production and fruition strategies. Then, in relation to the goals of the empirical research, the article sides with the viewer and his/her observation. Finally, the paper tries to show how a marketing approach, suitable to contemporary dance, depends on the need to recognize and synchronize with the specific forms of this particular cultural object and its publics.

Abbonamento annuale alla rivista Comunicazioni sociali.

Abbonamento annuale alla rivista Comunicazioni sociali.

Abbonamento annuale alla rivista Comunicazioni sociali.

Abbonamento annuale alla rivista

Abbonamento annuale alla rivista