Video games have come to play a significant role in the media habits of various generational cohorts, but particularly of the younger ones. Because of this, serious games have emerged in the past two decades as a viable way to sensitize to sociopolitical issues and today they’re employed also for sensitizing about environmental issues. This research examines the “To The Last Tree Standing” (“Ostatnie drzewo”) campaign carried out in 2017 by advertising agency Ogilvy Poland for Greenpeace to stop the deforestation of the Białowieża forest...

In the complex network of phenomena and practices related to the use and dissemination of digital media within the scenic and performative device that takes the name of intermediality performance, the issue of environmental sustainability is certainly central. In the performing arts, a particular sustainability model is negotiated and staged. First of all, just the particular conformation of the scenic medium that, since the advent of the cultural industry, becomes a space in which to think about technological obsolescence, and therefore about the sustainability of digital technologies, allows a close reflection on the themes of technology and environmental sustainability...

This article proposes a “diffraction reading” that tackles one of the most successful and interesting theatrical experiences of the last decades in Europe, Pippo Delbono’s work, using an evocative comparison with the professional way of life and trade of the Italian Commedia dell’Arte..

In France, wine has been considered a part of everyday life from a long time. It is a cultural object that builds an identity and an intangible heritage. This weighs on Occidental television as a pattern often to describe a typical ambience but also as a subject itself, almost a fictional character, even. This paper investigates French TV series, in order to analyse how wine is represented, how it stresses a cultural identity and a sense of belonging...

In the current and complex landscape of on-demand platforms, Internet-distributed television and catalogs focused on niches, the circulation of live and prized sports content seems to know relevant paradoxes. This essay explores the specific transition of live football competitions from broadcast to broadband in Italy. Starting from the informal media spectrum developed by scholars Lobato and Thomas, new sports-oriented OTTs (e.g. DAZN) and broadcaster’s subsidiaries will be analyzed together with unauthorized IPTVs and live-streaming pirate websites during the sport season 2018/19...

Although the platformization process has been intensively studied, a better understanding is needed of how it has affected media dynamics such as the formation of media memory. The original contribution of this paper to the research field is, thus, to highlight the interrelatedness of issues, such as media memory, social media, and the platformization process that are usually considered independently. To achieve this, three theoretical frameworks ‒ media and memory, social media logic, and platformization ‒ will be bridged by means of the platformization of cultural production of Nieborg and Poell with the aim of analysing the case study of the Festival di Sanremo, chosen because of its relevance to the Italian mediascape, Italian cultural memory, and social media presence. The argument will demonstrate that the ongoing process of platformization of media memory is operating in three dimensions: archive, assemblage, and ephemerality. The analysis of the case proposed will also help to highlight the fact that the platformization process is not an unavoidable end, but that there are margins of resistance to it adopting digital platforms connected to mainstream social media ones though independent of them. Issues left open are the governance and the responsibility for custody of media memories, the risk of a fragmented use of archived contents, the decontextualization of media memories, their (mis)appropriation, manipulation, hegemonic selection, and the threat that media memory may become a commodity, reactivated only when necessary and at the mercy of social media platforms’ policies.

Secondo fascicolo del 2020

From a sociological point of view, this is a truly challenging time: a time of ‘revelation’ as well as possible ‘revolution’, capable of revealing many of the pathologies of our lifestyle. The Coronavirus crisis has exposed the way oursociety works in a sort of a global social experiment, whichprovides the opportunity to question many of the categories and paradigms of our disciplines, aswell as our way of life...