Sport e new media
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To talk about sports and its representation through the new media, is to principally analyze recent transformations of digital technologies. This pushes traditional media towards new forms of convergence and hybridization, thus offering new methods of fulfilment for the sports product. The author travels through historical phases that mark the relation between sports and media, in order to reach analysis of the most recent instruments of sports images transmission, from digital platforms to digital ‘portability’. This reflection moves the centre of interest from the observation of the sports product to the personalization and evolution of consumption by the public.
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