Giulio Macchi, autore televisivo in dialogo con l’arte contemporanea
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In the 1960s and 1970s Giulio Macchi employed leading figures of Italian contemporary art to design the sets and the titles of some of his most famous Rai broadcasts. Macchi understood the potential of an ‘artistic’ approach to television – that in those years was reflecting on mass society and was opening up to the environmental and spectacular dimension. As such he became the promoter of a new dialogue between artists and the Italian public broadcaster, a relationship that to date has been almost completely unexplored by scholars. This article reconstructs these relationships historically as part of a broader reflection on the way Macchi conceived cultural television programming, as well as the artistic context that enabled this dialogue. The analysis of these artistic projects reveals the unlikely convergence of new forms and dimensions of art and the “spazio schermico” of Italian television, to cite the term by Gianfranco Bettetini in his book Forme scenografiche della televisione (1982), that is still today an essential reference from both a methodological and critical point of view.
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