Dal simulacro al reale: la natura performativa dell’‘outdoor’
|
digital
Articolo
€ 6,00
|
||||||||||||||||||
Articolo |
Ebook in formato Pdf leggibile su questi device:
|
|
|
|
|
With respect to other forms of advertisement (television, radio, press and on-line), the sign of external communication characterizes for its ability to ‘install itself’ on the ‘territory’ in real terms. This allows the interaction of the public which is called to ‘perform it’ with different intensity, depending on the ability of the sign itself to ‘involve’ the body. In fact, if maps of the areas are needed to plan outdoor campaigns, namely simulacra able to ‘simplify’ their ‘complexity’ and to ‘divide’ their inhabitants into separate targets, it is also true that such ‘maps’ do not remain on a purely abstract level, but they ‘stretch’ until they overlap the territory at every point. In this way, the advertisement signs expose themselves to the same ‘tactical uses’ to which the urban structure is subjected. Such ‘uses’ can ‘go beyond’ the ‘meaning’ of their message, but in the meantime they contribute to load them with meanings that would otherwise be impossible to catch. Not by chance many of the latest outdoor campaigns moved towards a growing ‘interactability’ of the advertising sign, thus becoming an always more ‘immersive’ experience for its audience, at the same time ‘spectator’ and ‘actor’ of an out and out ‘performance’.
|
Consulta l'archivio
Articoli Online First
“Scusi, chi ha fatto palo?”
Continuità e disruption del calcio su internet in Italia: dalle iptv ‘pirata’ a dazn
Towards the Platformization of (Social) Media Memory: Articulating Archive, Assemblage, and Ephemerality
Towards the Platformization of (Social) Media Memory: Articulating Archive, Assemblage, and Ephemerality
Ultimi 3 numeri
COMUNICAZIONI SOCIALI - 2023 - 2. Internet Research Ethics in the Platform Society: Theoretical Reflections, Research Experiences, and Open Questions
COMUNICAZIONI SOCIALI - 2023 - 1. Gender and Labour in the Italian Audiovisual Industries. Critical Research Approaches and Methods
COMUNICAZIONI SOCIALI - 2022 - 3. Cantautore: the Songwriter in Culture and the Media
COMUNICAZIONI SOCIALI - 2023 - 1. Gender and Labour in the Italian Audiovisual Industries. Critical Research Approaches and Methods
COMUNICAZIONI SOCIALI - 2022 - 3. Cantautore: the Songwriter in Culture and the Media
Annate disponibili online
202320222021202020192018201720162015201420132012201120102009200820072006200520042003200220012000199919981997199619951994199319921991199019891988198719861985198419831982198119801979197819771976197519741973
