Chinese Student Associations’ Wechat Communication and Contribution to Environmental Activism

digital

Articolo

rivista	COMUNICAZIONI SOCIALI
fascicolo	COMUNICAZIONI SOCIALI - 2020 - 3. Saving the Planet Bit by Bit: Environmental Communication in the Digital Age
titolo	Chinese Student Associations’ Wechat Communication and Contribution to Environmental Activism
Autore	Serena Fossati
Editore	Vita e Pensiero
formato	Articolo \| Pdf
online da	01-2021
doi	10.26350/001200_000101
issn	0392-8667 (stampa) \| 1827-7969 (digitale)
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Descrizione Commenti dei lettori
Chinese student environmental associations play a significant role in promoting environmental education and awareness among college students, advocating pro-environmental lifestyles, and organizing sustainable development activities on and off campus. The study explores the WeChat communication performances of ten student-led environmental clubs located in Beijing, contributing to the understanding of NGOs communication practices in China. Data are retrieved from indepth interviews with associations’ staff members, participant observations of their environmental activities, and the qualitative content analysis of their WeChat public accounts. Results show that student clubs act as knowledge-brokers, playing a significant role in transferring knowledge about pressing environmental challenges, and communicating the social value of the green groups; and as knowledge-translators, serving an important function in translating knowledge into action. keywords Student association; environmental activism; China; social media; WeChat. Biografia dell'autore Università Cattolica del Sacro Cuore, Milan ‒ serena.fossati@unicatt.it. Inserisci un commento per Chinese Student Associations’ Wechat Communication and Contribution to Environmental Activism

Descrizione Commenti dei lettori

Chinese student environmental associations play a significant role in promoting environmental education and awareness among college students, advocating pro-environmental lifestyles, and organizing sustainable development activities on and off campus. The study explores the WeChat communication performances of ten student-led environmental clubs located in Beijing, contributing to the understanding of NGOs communication practices in China. Data are retrieved from indepth interviews with associations’ staff members, participant observations of their environmental activities, and the qualitative content analysis of their WeChat public accounts. Results show that student clubs act as knowledge-brokers, playing a significant role in transferring knowledge about pressing environmental challenges, and communicating the social value of the green groups; and as knowledge-translators, serving an important function in translating knowledge into action.