In popular culture, particularly on news websites and blogs, the umbrella term ‘death selfie’ covers several selfie practices without further linking them to the well-examined relationship between photography and death. This article argues not only that the notion of the death selfie refers to the noema ‘ça a été’ introduced by Roland Barthes but also that, through a change of context, its interpretive possibilities are shifting from a snapshot to an object of a larger expression...