Carolina Camén
Titoli dell'autore
Phygital Experiences through Immersive Live Performances:
The ABBA Voyage Case
digital
Anno:
2025
The premiere of ABBA Voyage marked a milestone in the experience industry. In a purpose-built arena in London, the Swedish popular music group ABBA performed as holographic representations (ABBAtars) in their first concert in 40 years. This event combined hologram technology, animations, film sequences, live music, and pre-recorded vocals to create an immersive experience...
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