With respect to all previous media generations, radio and then television have incorporated a contemporary rather than simultaneous culture. Simultaneously, radio and television, especially television, incorporate memories and new information. This happens in several ways: either directly, by the use of live broadcast, or in-depth sports news during special broadcasts, or as ‘phatic’ sports chatting that are the object of sports talk shows. The represented event therefore gives the spectator the impression of being in the stands rather than watching a broadcast. The key of success of sports in television broadcasting lies in the desire of the public of having a delimited field, instead of the complexity of life. The public longs for stories that end with a result and that are, at the same time, as an endless cycle, as in every television series which they are used to.