Fabio Guarnaccia
Titoli dell'autore
Cose. Il potere degli oggetti in Mad Men
digital

Anno:
2009
The purpose of the essay is to rebuild a TV series, Mad Men, through the evocative and symbolic power of
things. Through the rules of design, fashion, objects and clothes, on which the fictional world of TV series is
staged, are rebuilt the most intimate truths of the personages and their perception of the world. The essay
states that Mad Men establishes a particular link with the audience, which is based on the continuous remand
between what happens and what is going to happen – we are at the beginning of the Sixties – between what
the personages know and what the audience knows. It is a complex system of ‘out-fields’ which creates ironical
effects, winks, that while giving the audience the sensation to dominate time, let them face an implacable
transfiguration of their age and miseries.
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