The uncertainty that characterized the initial phase of COVID-19 involved various actors in attempting to define a common sense regarding the crisis. The newspapers’ pages on social media, especially Facebook, constituted the central spaces where the top-down institutional interpretive framing efforts and the bottom-up representations circulated by users in the comments interplayed. Recognizing the relevance of these aspects, this research examines the interaction between topdown newsmaking and bottom-up sensemaking in the first three months of the pandemic on the Facebook page of the Italian newspaper La Repubblica...