Over the last twenty-five years, the evolution of tv soccer has produced various and sophisticated levels of interpretation of the game. The analysis of the most important soccer games, through the professional outlook of the director, highlights the historical evolution and the current characters of live broadcasting of soccer, according to three levels of interpretation. The first level is represented by the collective action and individual action, without being able to be specific. The second level produces the replay that ‘explains the action’. The third level that, due to the emergence of the clip, determines some new communication strategies in line with the tendencies of contemporary television. Therefore, the current representation of sports tends to deepen the relationship between opponents and teammates, between players, referees and trainers, introducing the phase of emotional reactions between the players. It underlines, with much discretion, the personal relationship of the player during the moments of tension of the game. Much like the best reality shows.