Originally tied to cinematic experience, immersion is frequently associated in media discourse with Virtual Reality (VR) and often regarded as a media-property. For instance, ‘fully immersive VR’ refers to a setup enabling a unique form of image appreciation: the digital image displayed through a headset respond to user’s movements, simulating an environment filled with perceptual affordances. Thus, it has been claimed that VR displays a peculiar kind of image that attempts to negate its iconic nature, by rejecting the traditional frame of pictorial representation...