In the past decade, the fashion show has mutated into a mediatized spectacle, live streamed and circulated across multiple platforms. As Agnès Rocamora has observed, online access to fashion shows reduces the exclusivity of the events; however, ultimately only members of the field of fashion are permitted to see the collection in its original space. This article contends that the fashion show manifests high fashion as an exclusive social realm, while refocusing attention onto the live event to incite consumer desire...