The adaptation of sports matter to ‘media logic’ applies to sports in a broad sense and to the athlete himself, who endures in his media performance a series of transformations in comparison with the pre-mediatic athlete. The author proposes an observation path that traces one possible ‘phenomenology of the mediatic athlete’, through the observation of the construction dynamics of the sports star. Representation of a body continuously pryed by television cameras and by photographers emerges, which, continuously exposed to the view of global public, is deprived of his privacy or backstage, according to the dynamics attributed to the concept of body politics.