Libri di Franco Ascani - libri Comunicazioni Sociali Vita e Pensiero

Franco Ascani

Franco Ascani
autore
Vita e Pensiero
Franco Ascani è un manager sportivo italiano. È l'attuale Presidente della FICTS e dell' UESpT all'Università Bicocca di Milano.
Condividi:

Titoli dell'autore

I diritti dello sport digital I diritti dello sport
Anno: 2006
The dynamics by which the communication systems allocates sports matter are decisive in the assumption for a society in which sports has acquired a central role, and in which it has become a leading topic in the media. The result, after negotiation between sports organizations, media and society, lies in the requirement of sports to communicate a trustworthy image of itself, reliable, long-lasting, making its own strategies explicit toward goals subjected to the business communication dimension. A speculative path which keeps different key roles into account, aiming at understanding the complexity of a world that tends to dissolve itself in technological evolution, which segments the product following the tendencies of the market, but for which the promise is the right to survive as a vehicle of values.
€ 6,00
 

Ultimo fascicolo

Anno: 2023 - n. 2

Sommario »

Newsletter CS

* campi obbligatori

Inserire il codice per attivare il servizio.