I diritti dello sport - Franco Ascani - Vita e Pensiero - Articolo Comunicazioni Sociali Vita e Pensiero

I diritti dello sport

digital I diritti dello sport
Fascicolo COMUNICAZIONI SOCIALI - 2006 - 1. Sport e media
Titolo I diritti dello sport
Editore Vita e Pensiero
Formato Articolo | Pdf
Online da 01-2006
Issn 0392-8667 (stampa) | 1827-7969 (digitale)
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The dynamics by which the communication systems allocates sports matter are decisive in the assumption for a society in which sports has acquired a central role, and in which it has become a leading topic in the media. The result, after negotiation between sports organizations, media and society, lies in the requirement of sports to communicate a trustworthy image of itself, reliable, long-lasting, making its own strategies explicit toward goals subjected to the business communication dimension. A speculative path which keeps different key roles into account, aiming at understanding the complexity of a world that tends to dissolve itself in technological evolution, which segments the product following the tendencies of the market, but for which the promise is the right to survive as a vehicle of values.

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