‘Spin doctors’ e ‘parresiastes’: l’ambivalente rapporto tra comunicazione pubblica e ‘verità’
| COMUNICAZIONI SOCIALI - 2003 - 3. Comunicazione e vita quotidiana
This essay does not claim to make a statement concerning the definition of truth: rather, it seeks to provide
insight into the consequences that may follow from specific assumptions on what is considered to be either
true or false – or asserted to be such – by the actors involved in the processes of public decision-making.
Attention thus focuses here mainly on the effects of practices involved in the social construction of reality
and the role of communication processes within the framework of such practices. Utilising the Colemann
Macro-Micro-Macro model, the article aims to identify some of the possible social mechanisms that come
into play at different levels and favour specific configurations of truth and falsehood in the context of public
utterances circulated via the institutions and the media. In conclusion, two figures are analysed (Spin doctors
and parresiastes) that ideally represent the opposite poles of a continuum which links the many possible declinations
of truth and falsehood.