Il tuo browser non supporta JavaScript!

The Aphoristic Galaxy. Mcluhan And Senecan Symbolism

novitàdigital The Aphoristic Galaxy. Mcluhan And Senecan Symbolism
Articolo
rivista COMUNICAZIONI SOCIALI
fascicolo COMUNICAZIONI SOCIALI - 2020 - 2. Learning from the Virus: The Impact of the Pandemic on Communication, Media and Performing Arts Disciplinary Fields. A Round-Table
titolo The Aphoristic Galaxy. Mcluhan And Senecan Symbolism
autore
editore Vita e Pensiero
formato Articolo | Pdf
online da 10-2020
doi 02.26350/001200_000095
issn 03928667 (stampa) | 18277969 (digitale)
Scrivi un commento per questo prodotto
€ 6,00

Ebook in formato Pdf leggibile su questi device:

This essay focuses on the communicative implications stemming from the advertising campaign suggested in 2016 by the national archeological museum in Rome, entitled ‚ÄúLucius Anneus Seneca dixit‚ÄĚ. The choice made by one of the most important museums in the world to exploit Seneca‚Äôs semantic force implies a close reflection on the expressive impact of the Latin language to better probe our complexity, thanks to the relationship between expression, thought and wisdom. Furthermore, the English translation of those aphorisms sheds light on a communicative analysis of that publicity campaign, inspired by the semantic depth of Seneca‚Äôs writings. The advertising campaign used by the national archeological museum in Rome can be interpreted according to the strategies of museum communication, often characterized by a limited media relevance. Thus it may be useful to analyze the communicative function of Seneca‚Äôs aphorisms in times such as ours, featuring the speed of interpersonal exchanges and, therefore, the diffusion of epigrammatic propositions often lacking in the expressive originality of aphorisms. This is a factor highlighted by Marshall McLuhan in the Sixties thanks to his interest in aphorist communication, developed through the study of Senecan symbolism. Therefore, Senecan aphorisms may suggest further interpretative insights into our post-modernity, in compliance with the never-ending process of interactional innovation, including the strategies of cultural communication.

keywords

Communication; cultural heritage; aphorisms; mediology; narration.

Biografia dell'autore

Universit√† degli Studi ‚ÄúGabriele d‚ÄôAnnunzio‚ÄĚ , Chieti-Pescara ‚Äí andrea.lombardinilo@unich.it.

Ultimo fascicolo

Anno: 2020 - n. 2

Newsletter CS

* campi obbligatori
Academia.edu