Four Italian Media Repertoires between Legacy, Social and Digital Media - Francesca Pasquali, Nicoletta Vittadini - Vita e Pensiero - Articolo Comunicazioni Sociali Vita e Pensiero

Four Italian Media Repertoires between Legacy, Social and Digital Media

digital Four Italian Media Repertoires between Legacy, Social
and Digital Media
Articolo
rivista COMUNICAZIONI SOCIALI
fascicolo COMUNICAZIONI SOCIALI - 2020 - 1. Legacy Media Reloaded
titolo Four Italian Media Repertoires between Legacy, Social and Digital Media
autori
editore Vita e Pensiero
formato Articolo | Pdf
online da 06-2020
doi 10.26350/001200_000088
issn 0392-8667 (stampa) | 1827-7969 (digitale)
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The contemporary media environment is characterized by a high degree of complexity. Users move across different media outlets and digital platforms, and media consumption practices are entangled with other everyday practices. However, this does not imply that everyone uses every existing media outlet or digital platform. Different elements may play a role in media choice and attention location. Relying on the media repertoires approach, and through factor analysis and cluster analysis (based on the cross-country and cross-regional survey PIN – “The Peoples’ Internet”) the aim of this article is to identify different clusters of users characterized by specific patterns and combinations of legacy media and digital platforms. Special attention will be given at the placement of social media in media repertoires as they have a profound impact on mediated societal processes such as political debate, everyday communication, and impact on the whole media ecology. The article will describe which clusters of Italian users can be identified based on their digital and legacy media use; which socio-demographic variables characterize the clusters and how the uses of social media differ within these clusters.

keywords

Legacy media; digital media; media repertoires.

Biografia degli autori

Università degli Studi, Bergamo ‒ francesca.pasquali@unibg.it; Università Cattolica del Sacro Cuore, Milan ‒ nicoletta.vittadini@unicatt.it.

Ultimo fascicolo

Anno: 2021 - n. 2

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