Routine comunicative e nuove tecnologie: Intranet come accesso alla vita quotidiana delle organizzazioni
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The topic of the essay concerns communicative routines and strategies of domestication and appropriation of
the Intranet technology. Moving from a constructionist approach and from the literature on the «communities
of practice», the concept of everyday life seems to play a crucial role both in the working and communicative
practices and in the strategies and learning contexts that social actors set up in the social construction of
the Intranet technology.
The interaction of old and new technologies (with their routines) is strictly linked to the processes of
negotiation of meaning and content related to sociotechnical innovation. The fieldwork, based on an ethnographic
observation of a middle size Italian firm, shows that a new technology can represent both a way of
access into the life and communicative processes of an organization, and a way to reinforce and/or construct
the organizational identity.
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