Alessandro Lovari
Titoli dell'autore
When Public Health Communication Intertwines with Social Media Logic. A Focus on the Early Phase of COVID-19 Pandemic in Italy
digital

Anno:
2024
During recent years, public health organizations have faced the challenges of digitization, adopting new communication practices. The COVID-19 pandemic has impacted on this process, accelerating the digitization of healthcare communication. In this context, utilizing a theoretical framework that intertwines health communication and social media studies, this article investigates how local health authorities located in Lombardy (North of Italy) managed COVID-19 pandemic on their Facebook pages during the first phase of the emergency...
The Culture of Communication in the Public Sector Facing
the Challenge of Digital Media: An Explorative Research in Italy
and France
digital

Anno:
2021
The article focuses on the culture of communication in the public sector, aiming to understand its features and transformations facing the challenge of digital media. In the first part, a view of the international literature on communication in the public sector is presented. The strategic role played by communication in the public organizations is underlined as well as the institutionalization of social media in the management of communication with citizens and media...
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