Luca Barra
Titoli dell'autore
The Contemporary Circulation of Italian Cinema across US Television
and Digital Platforms: Methods, Limits, Main Paths
digital

Anno:
2018
This essay investigates the presence of Italian cinema in United States television schedules (on networks as well as basic and premium cable channels) and in the libraries of America’s main on-demand digital platforms...
€ 6,00
One Story, Two Media. Strategies and Intended Audiences
in Italian Productions for Cinema and Television
digital

Anno:
2016
In the long history of the enduring connection between Italian cinema and national television, recent years have brought several new developments. Due to the economic crisis, and hence a quest for creative and production methods to achieve greater return at lower cost, the ‘border’ between film and TV has become the arena for several textual and productive experiments, with varying degrees of success, contributing to the foundations of a new model...
€ 6,00
Unidentified foreign objects. The difficult path of US sitcoms into Italian TV schedules
digital

Anno:
2015
The essay traces the history of US sitcom genre on Italian television, highlighting the different stages that have occurred across the 60 years of its development: the failed stunt of I Love Lucy and the subsequent disappearance of the genre in the Sixties...
€ 6,00
Berlusconi’s television, before and after. The 1980s, innovation and conservation
digital

Anno:
2013
SUMMARY
During the Eighties, commercial television has been a driver of deep innovation into the Italian media system, mainly thanks to the complex figure of media entrepreneur (and then tycoon) Silvio Berlusconi. However, a closer analysis show how, after a short “rupture phase” necessary to enter a new market and conquer the TV audience, with originality and a strong conflict with PSB, often the new Fininvest commercial channels started to more easily adapt to their competition’s common routines, thus becoming a conservative force using its new power to reinforce the system’s stability. The essay shows, following the case histories of commercial TV news, scheduling and financing, how this dynamics of innovation and conservation have been carefully implemented and defended since the beginning of Silvio Berlusconi’s media activity.
RIASSUNTO
Negli anni Ottanta, la tv commerciale è stata un elemento di profonda innovazione nel sistema dei media italiano, principalmente grazie alla complessa figura dell’imprenditore (e poi media tycoon) Silvio Berlusconi. Una più attenta analisi, però, mostra come, dopo una breve fase “di rottura” necessaria a entrare in un nuovo mercato e a conquistare l’audience televisiva, con elementi di originalità e un forte conflitto con il servizio pubblico, spesso i nuovi canali commerciali Fininvest cominciarono ad adattarsi in modo più piano alle routine più comuni dei loro competitor, diventando una forza conservatrice che usa il suo nuovo potere per rafforzare la stabilità del sistema. Il saggio mostra, seguendo i casi di studio dell’informazione televisiva commerciale, della programmazione e delle forme di finanziamento, come questa dinamica di innovazione e conservazione è stata attentamente perseguita e difesa fin dalle prime battute delle attività di Silvio Berlusconi.
€ 6,00
Enlarged Family. Developments of a television genre: italian family comedy
digital

Anno:
2011
Family comedy represents one of the most popular and important sub-genres of contemporary Italian small-screen fiction, being widely popular in prime time television in both commercial networks (Mediaset) and Public Service channels (Rai)...
Candidati seriali. La popolarizzazione della politica nella serialità televisiva americana
digital

Anno:
2009
Il rapporto tra televisione e politica è uno dei punti caldi della riflessione contemporanea sui media, che ha trovato nella campagna elettorale – e nelle figure di candidato – un momento di “svelamento” del forte legame tra processo democratico e dinamiche comunicative.
Sound and the city. Schermi, stazioni e paesaggio sonoro urbano
digital

Anno:
2009
Le città contemporanee sono spazi multisensoriali, multimodali, multimediali: i media invadono non soltanto le case, le tasche, le mani, ma anche le strade, le piazze, i centri commerciali, le zone dedicate a socialità e cultura, le stazioni.
Lost in Translation, e oltre. Il complesso adattamento del mondo possibile dei paratesti di Lost per lo spettatore italiano
digital

Anno:
2009
In times of aesthetic and cultural convergence, in the countries of origin, and especially in the USA, more and
more serials are accompanied by ancillary texts (short films, novels, summaries, videogames), enriching and
‘decorating’ the hypothetical world staged by serials.
The essay analyzes the strategies and tactics used by the Italian television networks (or by more or less
organized fan groups) to translate or adapt also in Italy this rich quantity of para-texts. Analyzing the serial
Lost in its details and declinations, the work tries to outline a double typology. First it goes back over the TV
film extensions according to their function: from the instruments helping to orientate in the serial world, to
the narration continuation in other media, and to the forms allowing playing with settings and personages.
Secondly, it assesses the translation options chosen (and hypothetical) for each paratext: from the realization
of an Italian edition, to the translation choices of the organized fandom; from the impossibility to translate
effectively to the re-creation of similar texts, customized for the Italian audience. The Italian experience of
the text – or better, of the texts composing the story and the hypothetical world – will be inevitably different
from the ‘original’ one.
€ 6,00
COMUNICAZIONI SOCIALI - 2013 - 1. Moving at different speeds. The commercialization of television systems in Europe and its consequences
digital

Anno:
2013
Numero uno del 2013 della rivista "Comunicazioni Sociali"
The construction of Italian TV audience (1953-1955)
digital

Anno:
2010
During the first year of regular scheduling, 1954, RAI1 launched an advertisement campaign aimed at increasing the purchase of TV licences. RAI aired a short clip which clearly outlined some of the main issues involved in the construction of a specific audience in the early stage of Italian television...
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