Restaurare i mondi seriali. L’adattamento di format da Yo soy Betty, la fea a Ugly Betty
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The contemporary panorama of the television series is characterized by various operations of reversioning:
production companies of foreign countries purchase concepts of TV fiction to realize some local versions. The
most symbolic case is Yo soy Betty, la fea, a Colombian telenovela that has known a first international circulation
as ready-made and subsequently it has become a scripted format, successfully adapted in many
countries.
The essay is focused on Ugly Betty, the American adaptation of the telenovela, investigating the modalities
of localization of the scripted format in a perspective of textual analysis. The process of progressive differentiation
from the Colombian original has mainly worked on two directions: from one side, the renegotiation
of the format and genre of departure, that involved the passage from the telenovela to a prime time quality
drama. From the other side, the more complex and precise diegetic universe, both in the TV episodes, and
in the rich and multiform secondary textuality developed from the beginning of the series.
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