While the use of storytelling in political communication has been widely studied, much less attention has been paid to its use in the more specific field of political public speaking (public addresses, keynote speeches, etc.). Both within scholars and within insiders – leaders’ ghostwriters – the emergence of a clear idea on how to combine eloquence and narration has been late and recent. The article is aimed to highlight the trajectory along which a method to write powerful speeches counting on story has grown, becoming a pivotal asset in contemporary political oratory...

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Public service media (PSM) face challenges in their adaptation to the digital era within a context of platformisation, with young audiences being the least engaged with them. Taking a case-study approach, this article examines the content and distribution strategies of Catalan PSM (CCMA) in Spain for reaching children and young people. Using a qualitative methodology consisting of content observation, document consultation, interviews and a focus group, this study explores one of the main challenges for PSM, which is to connect with young audiences...